Ongoing content rebrand and photography project for Moll Cottage Skye, a traditional keeper's cottage on the Isle of Skye. Transforming casual iPhone imagery into a cohesive editorial lifestyle brand focused on tactile textures, sensory experiences, and the authentic Scottish Highlands experience.
The Brief
The client wanted to connect with a wider audience by showcasing the authentic, cosy charm of their cottage through lived-in content that feels personal, inviting, and true to the guest experience. The existing Instagram presence relied on iPhone snapshots that didn't reflect the property's potential or appeal to their target demographic of solo travellers and couples seeking romantic escapes.
Scope
Photography: Led all editorial photography shoots, capturing the cottage's Scandi-Scot aesthetic through natural light and atmospheric storytelling
Social Media Management: Oversaw content creation, caption writing, and grid planning to elevate the brand presence
Content Strategy: Partnered with the client to develop a cohesive brand identity and content pillars that connect with their target audience.
Results
Elevated the brand from casual snapshots to a professional editorial aesthetic that better reflects the premium nature of the property and appeals to the target audience of discerning travellers.