For life with your tailmates
ManyPets partnered with creative agency 20something to launch 'Tailmates,' a playful new brand platform celebrating the unbreakable bond between pets and their owners. The campaign reframed pet insurance around life, love, and the everyday moments that make pets part of the family, launching across TV, video-on-demand (VOD), digital, social, and performance channels.
I joined the in-house marketing team at ManyPets to support the Tailmates campaign launch, working directly with senior leadership including the Creative Director and Senior Creative.
The Brief
Support the launch of a major national pet insurance rebrand across multiple channels, creating social-first content that captured the campaign's playful spirit whilst delivering against performance metrics. The social content needed to work independently whilst complementing the broader TV and digital campaign.
The Challenge
Balancing brand storytelling with performance marketing requirements across diverse social platforms, whilst coordinating multiple content creators and ensuring consistent brand voice throughout all touchpoints.
Scope
Content Creation: Produced and edited engaging social assets tailored for diverse platforms.
In-House: Partnered with senior team members to align creative output with campaign objectives.
On-Set: Attended on-set to produce behind-the-scenes social content.
Creator & Ambassador Coordination: Co-ordinated content creators and brand ambassadors to develop organic social content.
