Brief
Create engaging social-first content that inspires South Western Railway customers to explore unique outdoor accommodations accessible by train. The content needed to authentically showcase both the journey and destination experience whilst maintaining SWR's brand messaging and partnering effectively with Canopy & Stars' adventurous, escapist positioning.
2025 Partnership with South Western Railways
Director: Alex Doe
Producer: Alice Florrie
Format: Social First and Stills
Platforms: Instagram, TikTok and Facebook
Content Style: Creator lead, organic content
Scope
Location Scouting: Identified locations for content beyond the primary accommodation stays, considering aesthetic appeal, logistical feasibility, and practical requirements to enhance the project's visual storytelling.
Creator Collaboration: Partnered with content creators to develop organic, authentic content that aligned their personal narratives with campaign objectives, maximising engagement and reach across social platforms.
Assistant Directing: Supported director Alex Doe on set to maintain production schedules, manage time efficiently, and ensure seamless execution of creative and technical elements.
Talent Coordination: Liaised with models to ensure clear communication, professionalism, and alignment with the creative vision, fostering a productive and positive on-set environment.